Melbourne Fashion Institute

Our friends at Salt Creative asked us to help to build them a website for a new fashion school; Melbourne Fashion Institute. We took Salt Creative's deliciously dark design and built it on a content management system that would allow MFI to receive and manage enquiries from potential students.

We also developed a Social Media strategy for MFI designed to connect with their particular target market and build a community around their brand. We started by developing custom Facebook and Twitter pages and turned both of these avenues into an industry style magazine for students of fashion.

Facebook advertising was also conducted to make announcements of upcoming events at MFI and to entice further engagement with the brand online.

Features:

• CMS website
• Custom forms
• Social Media strategy
• Facebook and Twitter custom design
• Community Management
• Facebook advertising