Tonto Search
Search Engine Optimisation is about undertaking activities that will give your website visibility to the users of Search Engines.
GOOGLE LOVE
THE GOAL OF SEO IS TO GIVE YOUR SITE A HIGH RANKING IN GOOGLE'S SEARCH RESULTS THEREBY DRAWING IN A LARGE AMOUNT OF VISITORS WHO ARE IN THE MARKET FOR YOUR PRODUCT OR SERVICE.
To do this we work hard to give Google exactly what they want, a well structured website with a large amount of fresh, helpful content that is highly recommended by other websites in your field.
Sounds simple, doesn’t it?
GIVE AND YOU SHALL RECEIVE
GREAT CONTENT ISN’T JUST THE KEY TO WINNING OVER NEW CUSTOMERS, IT’S ALSO GOOGLES SINGLE BIGGEST CRITERIA FOR RANKING YOUR SITE HIGHLY.
"Content is King" is a term that certainly rings true for websites.
Great content on your site (blog, instructional videos, free white papers, samples, etc) will keep the viewer on your site longer and will have them coming back for more.
But even more importantly Google will rank your site highly (hopefully higher than your competitors) for providing fresh and relevant content.
BE GOOGLE'S BEST FRIEND
THERE IS NO POINT HAVING GREAT CONTENT ON YOUR SITE IF GOOGLE CAN'T SEE IT.
The single biggest thing stopping most websites from ranking well is a site that has been poorly structured with poor use of page titles, heading tags, directory names, keywords and just generally substandard programming techniques.
These onsite fixes rarely require a whole new rebuild of your website. A series of adjustments to your site structure is often all that is needed to make your site as 'Google' Friendly as possible.
IT'S A POPULARITY CONTEST
WHEN PROVIDING A USER WITH SEARCH RESULTS, GOOGLE IS LOOKING FOR THE ULTIMATE EXPERT ON THE TOPIC.
One way it does this is by looking for links that point to your site. Not just any old links from the darkest corner of the net, but links from other websites that are also experts on the topic in question. Google figures that if those other experts are all linking to your site, then your site MUST be the definitive expert and ranks you the highest.
Having a great link strategy means your site can go from a ‘nice-to-have’ part of your business to the single biggest provider of sales leads within your organisation.
SOMETIMES IT PAYS TO PAY
PAY PER CLICK (PPC) ADVERTISING IS WHERE YOU PAY GOOGLE EACH TIME SOMEBODY CLICKS THROUGH TO YOUR SITE FROM YOUR ADVERTISEMENT.
Your advertisement will appear near the search results for certain keywords that are valuable for your business.
The position of the advertisements are achieved through an auction system meaning competitive keywords such as ‘Cheap Airfares’ cost more than obscure terms such as ‘Physiotherapist in Carlton’.
When done well, PPC can be a very valuable and measurable form of advertising with a very high return on investment.
How We can Help
Research + Strategy
- Site analysis and SEO Audits
- Competitor analysis and benchmarking
- Optimisation strategy
- Keyword research
- Technical Analysis
Onsite Optimisation
- Search friendly code and structure
- Landing page development
- Copywriting
- Blog construction and management
- Internal link strategy
- Ongoing site maintenance
- Reporting and analysis
OFFSITE OPTIMISATION
- Link strategy development
- Article writing and syndication
- Press Release syndication
- Video production and submission
- Third-party blog and forum comments
- Social media participation
- Reporting and campaign tracking
- Monthly SEO Ranking Reports
SEARCH MARKETING
- Keyword research
- Ad Copywriting
- Landing page development
- Bid management
- Campaign metrics and tracking
Proof is in the Pudding
shoutams.com - #1 for "Australian music sampler"
detailnoisemakers.com.au - #1 for "Social network management"
chapelstreetosteo.com.au - #1 for "Osteopath Prahran"
jessicawatson.com.au - #1 for "Youngest sailor"
Success Story
CHAPEL ST OSTEO
The client approached Tonto Digital with the need for a new website that ranked well in Google and other search engines.
Tonto Digital formulated a SEO strategy built around the construction of special ‘themed’ pages designed to draw traffic for a range of carefully selected keyword phrases.
This in combination with a well structured website and an extensive links strategy has seen traffic from the search engines increase from an average of 8 unique visits/day to more than 40 and a 125% increase in online enquiries.
